Transform a traditional trade show booth into an immersive brand experience that reflected GoGuardian’s evolution, engaged educators with authenticity, and surpassed lead-generation goals.

Objective

Achieve lead goals while creating personal, meaningful, and memorable experiences for customers and prospects.

Results

• Achieved 150% of lead goal attainment, sparking meaningful conversations with educators

• Introduced a bold new co-branded look signaling GoGuardian’s evolution

• Developed a fresh design language that reflected where the brand is headed

• Crafted a voice and tone rooted in warmth and authenticity

• Designed swag educators wanted to wear (and did!)

• Created a coffee bar experience that fueled connection and conversation