With over a decade of experience across industries, my work spans global brands and channels, from draft innovation narratives, video production and events to brand overhauls and website redesigns.

I’ve lead transformative projects like Toast’s Spark, where we exceeded pre-launch goals by 310%, increased traffic by 150%, and boosted app downloads by 106%. At Notarize, I spearheaded a comprehensive brand overhaul and website redesign, reducing bounce rates and increasing leads. Always in service of my sales partners.

Explore my work and how I bring vision, strategy, and creativity together to drive impact and growth.

Toast
Creative Director

11/2019 – 12/2024

Building world-class brand experiences through video, campaigns, product announcements, and events. Spearheading the support of a team of creatives, driving innovative solutions that propel the business forward and efficiently guide leads down the funnel, at every decision-making stage.

• Develop creative strategies to help the business achieve business goals.

• Drive the brand forward via creative exploration among campaigns, social, and paid channels.

• Help hit sales leads and e-commerce targets with thoughtful creative.

• Manage a remote team of three, including a video manager, campaign designer, and event designer.

• Coach, mentor, and manage additional in-house copywriters on a project-by-project basis, external freelancers, agencies, and consultants as needed.

• Collaborate with cross-functional teams across the business, including project managers, product engineers and designers, web developers, product marketers, and many more, to execute great work.

• Work closely with creative project managers to prioritize work.

• Create the standard for innovation announcements (Spark) and product imagery through renderings and illustrations, brand motion guidelines, music guidelines, and more.

• Develop the creative events playbook to facilitate seamless collaboration.

• Provide clear direction for creatives, along with consistent, actionable, and ongoing feedback.

• Support team in professional growth, weekly one-on-ones, goal setting, team meetings, and more.

Proof (Prev. Notarize)
Creative Director

05/2018 – 11/2019

Developed and executed a comprehensive brand refresh for Notarize while aligning creative strategies with business goals and maintaining consistency across all channels.

• Overhauled Notarize design systems, creating and implementing a design guide manifesto and all new brand design throughout web and additional channels.

• Re-designed and launched the updated marketing website using the new visual identity, reducing bounce rate by 0.3% and generating more sales leads.

• Collaborated with product teams to ensure a cohesive brand experience from marketing through to the in-application user interface.

• Managed up to five full- and part-time interns, freelancers, and contract contributors at one time.

• Created all swag and branding for Notarize road shows and trade shows, selling out all branded swag and generating highest foot traffic at trade shows despite challenging booth placement.

• Led monthly company-wide meetings to foster culture, community, and collaboration.

Drift
Drift Studios Team Lead

08/2016 – 05/2018

Led Drift Studios video production, editing, and video marketing for product marketing, brand marketing, Seeking Wisdom podcast, HYPERGROWTH conference, and everything in between.

• Design: Designed for web, social, product launches, and events. Also created Drift’s first brand book.

• Leadership: Managed a team of video makers while also creating graphics and video content myself.

• Social Media Management: Created content for all the company’s social networks (copy and graphics).

• Events #Hypergrowth17: Designed all on-site materials for sold-out, first annual conference with over 1,400 people registered, along with event coordination and planning.